Build around intent, not volume
Start with high-intent questions from sales calls and outbound replies. Then map each question from SEO/marketing agency operators and early-stage founders (1-10 person teams) who… to one page with a single primary intent.
Ship with a tight feedback loop
Every blog post should include:
- One concrete problem statement tied to SMBs and agencies need press coverage and AI search visibility but can’t afford traditional PR agencies — and existing self-serve tools offer catalog access without guaranteeing placements or measurable outcomes..
- One clear CTA.
- Internal links to service and conversion pages.
- A measurable next action for the reader.